Current Economic and Marketing Trends That Will Shape the Next Generation

The primary purpose of our publication is to provide useful and effective information while at the same time providing an understanding of current trends in the marketplace, and then subsequently joining together these concepts into a meaningful conclusion to provide companies with an effective result. An effective outcome, from my perspective, is to purely think about the trends shaping our economy, and having the insight to project these trends into your sales and marketing strategy.

We continually look for new and innovative ways for companies to look beyond the daily scope of their business. First and foremost, consider the purpose. The operative word is “trend”, so let’s begin by providing a definition:

Noun: a general direction in which something is developing or changing.

Verb: change or developing in a general direction.

The most effective way to construct your plan is to immerse yourself into a profound appreciation of the economic landscape in America, and the trends shaping this landscape. In past publications, despite my overwhelming desire, I have steered clear of the political composition, unfortunately, as business executives, we need to consider the path we are headed and how we can intellectually capitalize on this potentially negative trend and transform it into a positive development.

Consider the media environment and broad message America has been digesting each and every day. Russell Brand, the world’s greatest intellect is a prime example. In a recent interview; he proclaimed that a ‘socialist revolution and massive redistribution of wealth is necessary in America, he believes in heavy taxation of corporations and an increase in punitive responsibilities for energy companies exploiting the environment. ‘ This is the rhetoric our young people are hearing and the message being embraced by the Obama administration and the liberal media. How ridiculous. Who is Russell Brand, and since when does a British comedian become an expert on the capitalistic revolution?

We need to begin by exploring the failure of our current president and political system. No world leader in history has made so many errors and provided so few options. The last five and a half years will shape our economy and business trends for decades well into the future. One failure after another is well documented: the economy, Benghazi, Solyndra, the stimulus package, health care reform, foreign policy, the national energy policy, partisan politics, social reform, the campaign to divide America through class warfare. Not to mention the fact that his administration has been and will be documented as the worst selection of cabinet members in history.


  • The federal debt as a percentage to GDP (Gross Domestic Product) has exceeded 100% in every year since 2007. See the graph below.
  • The number of people receiving benefits under the federal government has grown from 94 million people in 2000 to more than 128 million in 2011. This means that over 41% of the U. S. population receives at least one benefit.
  • A large portion of the American public have two kinds of income: (1) money they earn and (2) money transferred to them through a taxpayer service vehicle.

The Obama Policies are here to stay, for a long time to come, a very long time. The employment and industry growth trends are hard to pinpoint, however, if we take a detailed look at the industries shaping the American landscape, here is what our team of experts have ascertained.

First of all, we must look at the current economic and social trends shaping our lives. These trends will have a profound impact on our daily routine and will influence the prospect of the future:

  1. The movement towards bigger government, higher taxes, and more entitlements. Obama and his administrative policies have opened the eyes to countless demographics that consider capitalism to be out of favor and socialism is acceptable. We must acknowledge that a vast percentage of people in the country are going to expect the government to create a long term vehicle to transfer wealth. Productive end entrepreneurial people are going to have to work harder with the expectations of higher taxes and fewer benefits. Because of this social and economic shift, expect corporations to redefine their purpose, to build legitimacy within their core customer base within the eyes of the demanding consumer. Companies must think way outside the box; they must find and establish new and creative ways to increase their organic growth and profit platform. The country will be firmly and problematically divided on the subject of increased taxes and bigger government and this will continue to create social class division in the U. S.
  2. Domestic oil production. Contrary to liberal viewpoints, in order to gain true fiscal financial freedom, we must first liberate our country from the dependence on foreign crude oil. Saudi Arabia is running out of natural resources on an exponential basis. The U. S. has the largest crude oil reserves in the world. Special interest groups have limited the production of these resources due to environmental concerns. Technology and neo-production methods have made the recovery of these resources implausible from a environmental standpoint. The government needs to relax the regulations and create more jobs in American and eliminate the funding of foreign natural resources. It is no secret that domestic energy production underpins virtually element of the domestic economy. Sixty years ago, it was not uncommon for domestic oil wells to produce 10,000 barrels of oil a day, today, many of these wells in the same fields (primarily West Texas, Alaska, and The Gulf) are producing 1,000 barrels per day and more. A single well producing this volume of oil creates $30 million in annual revenue, 1000’s of jobs along with untold federal and local tax revenue. Energy production is the foundation of the U. S. economy and contributes significantly to GDP productivity. Me MUST maintain a reasonable oil and gas exploration in the U. S. and rid ourselves of the dependence on foreign crude oil.
  3. Reasonably priced alternative energy sources. A movement to cheaper and more practical solar power, wind, alternative energy sources. Not a government funded programs designed to fund special interest and political action committees, but entrepreneurial endeavors that encourage the development of alternative technologies with real life solutions. Along these same lines is the reduction of CO2 emissions to a historic low. The government has wasted way too much taxpayer dollars chasing alternative energy ghosts because that is exactly what we have done in the past, look at Solyndra. You will see a very strong movement towards innovation driven by scientists, business visionaries, and investors. I personally know of a company who has invented the technology to convert animal waste into useable hydrocarbons. This is an incredible process because it alleviates three serious concerns: animal waste disposal, a useable highly refined product, along with job creation, all three of which make a more productive environment and a more productive economy.
  4. Traditional domestic industrial production. A movement to traditional and historic gross-producing industries. America was founded on the principle of growth and innovation. The primary industries that augment that principle is construction, domestic tangible innovation, domestic intangible innovation, information, and domestic production. The construction industry is expected to rise by 33% through 2020 due to an underdeveloped infrastructure. Domestic manufacturing, higher education, advancements in health care and medicine, the movement to alternative fuel sources, professional and scientific services, mathematics and engineering, oil and gas production.
  5. A local job creation economy. The boom to the open borders in America is coming to an end. Not because the melting pot has dried up, but because we need to create jobs within the existing outline within demographic profiles of American citizens. We need to “care for” and “provide for” the people within the borders, without inviting more competition for the infinitesimal employment prospects in America. Simply stated, we are going to see lackluster job growth because of higher taxes and unemployment numbers will not improve dramatically until we begin to cut taxes. At the end of the day, we will see a movement to supplement the job creation and job growth by people who have well established credentials as U. S. citizens.
  6. The changing cultural drive. The millenials have become the weak link in our economy. These are the trophy kids who have no work ethic and no competitive drive, they are not ready to commit, and they believe that big business is evil with a negative impact on society. From the standpoint of achievement, they want less than they were given. Fortunately, they believe education is more important than ever and will eventually snap out of this disturbing behavior because they have a keen sense of accomplishment and are late bloomers. I think you can even introduce the idea that the reason the millenials have acquired these traits in the first place is because they have been brought up as trophy kids, and I think they will lose this trait over time.
  7. Shift in the job market. Employers will find unsuitable talent pools to fill the expanding job roles. American, as well as the rest of the world has an aging population. In order for prosperity to persevere, the country must provide its youth with adequate educational opportunities. Although educational access is growing nationally, not enough students graduate with the skills desired by global employers and the market needs to persuade this expertise. Furthermore, woman, an increasingly well educated force in the market, with an incredible competitive drive, will become a factor in job fulfillment.
  8. The end of cheap China. As the economic engine evolves in China, it will become a lesser world faction. Why? Because they have tasted a new found wealth along with an emerging manufacturing popularity. The only substance of stability pertaining to the health of China’s economic engine is their cheap labor force, which is rapidly dwindling. The price of human capital (labor) has increased by as much as 20% annually for the last 4-5 years driven by a strong demand for goods and services and inexpensive production. China has literally priced themselves out of the world market by increasing their labor prices, and at the end of the day, NO ONE in the world, especially America, is going to buy Chinese goods and services at market rates. In short time, these jobs will be transferred to domestic counterparts who can produce the same product at the same price with much higher quality. The U. S. economy is still double the size of China (number 2), and triple the size of Japan (number 3). Sorry folks, but China is slowing, and it will continue to move in that direction.
  9. The movement to become a society of contra-form. This county must become the world leader once again. In terms of innovation, invention, scientific achievement, engineering, productivity, and the entrepreneurial productivity. This concept begins first and foremost with education, training and knowledge; we must once again embrace the belief that education drives innovation and invention is what made this country what it is today, and will make it what it desires in the future. No other country has the prosperity equal to the U. S. , not even close, you are going to see an enormous change in innovation like none other.


Like any shift, we must examine these trends shaping our environment and transform them into real life and productive results. Never before has demographic change happened so abruptly and has divided the country so decisively. Companies operating in hope-a-land will be looking at others in their rear view mirror. Companies embracing these changes will adapt quite nicely.

Trends, by definition, are a general direction in which something is developing or changing. In almost all cases, current trends are short-lived, given time, they will be history. Understanding how these shape our lives is the difference between good leaders and great leaders. The political landscape in our country has been created by the citizens of a democracy, they have been elected. You can adapt, flee or die. It will take a long time to reverse these incredibly bad decisions of our president and for that matter, Washington in whole. Think about what you have just read and how you can incorporate this into your business to make it better.

We simply like to open your eyes towards looking into the next 6-10 years. Some of the material we present is a way for some insight and a desired solution by incorporating these trends into our business strategy is the smart move. Most of the information presented in our writings comes from conversations from everyday business people and a vast amount of resources.

Sustainable Development Of The UAE

With the increase in Global Warming and the spread of awareness of its effects, the terms such as ‘sustainable development’ are always in discussion and we keep coming across them. As the term “sustainable development” signifies it refers to development in such a manner that it is compatible with sustenance. The natural resources that are utilized for the development must be consumed in such a manner that they may replenish and the remaining quantities are enough for the coming generations. Sustainable development thus refers to development which facilitates the continuance of life on our planet. The needs of the present generation must not undermine the aspirations of the future generation.

The UAE federal law no. 24 of 1999 (hereinafter known as ‘the law’) contains provisions regarding sustainable development. First, it casts a duty on the people responsible for development of the country or those who play any role in the process of development, who are responsible for planning, economic and constructional development, to consider aspects of protection of the environment, control of pollution and rational use of natural resources when developing economic and social plans and when establishing and executing of projects.

The second responsibility vested in the Federal Environmental Agency who is to consult and coordinate with the competent authorities and the people concerned with the development and undertake the preparation, issuance, revision, development and updating measurements and standards of environment protection. The Agency while determining the measures for environmental protection is to at all times keep in mind that the measures must be such as to facilitate sustainable development for which it must at all times strike a balance between the technological capabilities available and the economic cost in such a manner that the levels of pollution remain in control and the requirements for a healthy environment are fulfilled.

The measures and standards for sustainable growth and development and environmental protection by the Federal Environmental Agency are to be complied with at all times and the only time when non-compliance shall be tolerated is in the case of emergency or in case a non-compliant act is necessary in order to protect the lives or the ensure the safety of the establishment or work area. But it is essential that such acts of non-compliance must be notified to the Agency and the competent authorities so as to enable them to take necessary measures for damage control.

Further the law also prohibits certain acts enlisted below that are derogatory to the lives of animals that help maintain a wholesome environment:

1. It is prohibited to hunt, kill or capture birds, wild and marine animals identified and specified in three lists that are attached with the law.
2. It is prohibited to possess, transport, wander with, sell or offer such birds or animals for sale, alive or dead, without obtaining a license from the competent authorities.
3. It is also prohibited to damage the nests or destroy the eggs of the said birds. The executive regulations shall determine the areas licensed for hunting, the conditions for licensing and the means of supervision that are necessary for the implementation of this article.

The law has also prescribed sanctions for violation of any of the above three prohibitions. The degree of punishment is in accordance to the category of the birds and animals. For violations in respect to the birds or animals that are listed in the first list the punishment prescribed is a term of imprisonment for a period of no less than six months and a fine of no less than twenty thousand Dirhams. For violations in respect to the birds or animals that are listed in the second list the punishment prescribed is a term of Imprisonment for a period of no less than three months and a fine of no less than ten thousand Dirhams or either punishment. For violations in respect to the birds or animals that are listed in the third list the punishment prescribed is a term of Imprisonment for a period of no less than one month and a fine of no less than five thousand Dirhams or either punishment.

Apart from this, any other violation with respect of any regulation prescribed by the law is punishable by a fine of not less than Five Hundred Dirhams (AED 500) and not exceeding Ten Thousand Dirhams (AED 10,000). The punishment in all cases of repetition of violation is double the term of imprisonment and double the fine amount that was awarded during the prior conviction.

Apart from the above mentioned sanctions the law has also adopted the Polluter Pays Principle (PPP) according to which when a person either intentionally or due to any negligent act of his causes harm to the environment, he is to compensate for the loss suffered by all people due to the said environmental damage. Not only does the person have to compensate for such loss, he is also supposed to bear all costs that are incurred in the process of treating or removing such environmental damage.

The UAE is playing an active role in promoting sustainable development and in furtherance of that the 20th Session of the Commission on Sustainable Development which took place on 29th- 30th May 2013 was hosted by UAE and was held in Dubai. The issues regarding the climatic change, food security, water security, increasing drought and desertification, land degradation, natural disasters and extreme events (dust storms, heat waves and floods), diseases and epidemics in the Arab region were the main discussion topics during this meeting and it reaffirmed the principles enumerated by the Rio Declaration in 1992.

There are also various private organizations that provide their services to industries and establishments in undertaking their projects in a sustainable manner. One such organization is the Middle East Centre for Sustainable Development (MECSD) which provides for guidelines for green building and efficient use of Energy. Also it provides for a LEED (Leadership in Energy and Environmental Design) Certification for the establishments that undertake green building.

The Emirate of Dubai has often been criticized for its unsustainable rate of urbanization and the extreme use of natural resources for the transformation of the desert. Also the projects of creation of artificial islands is said to deteriorate the aquatic life forms. Dubai needs to re consider its own environmental policies in order to follow the principles of sustainable development and going green

What is Sustainable Development and How to Achieve Sustainable Waste Management

The Brundtland Commission report provides an excellent definition of sustainable development has been quoted and more recently, the United Kingdom government in the form of its Sustainable Development Strategy, published by the DETR also defined it, and that definition can be found on the web.

However, these definitions shouldn’t be left to government only. The idea is after all very simple to understand and we thought we would give you our slant on their definition as follows:

Sustainable development starts with the idea that the most sustainable aim for all is a better quality of life for everyone, not only now, but for generations to come.

To achieve this, sustainable development is concerned with achieving economic growth, in the form of higher living standards. It is definitely not about hair shirts and scrimping and saving, or punishing ourselves for enjoying the use of the world’s resources now.

But it IS about our protecting and where possible enhancing the environment, not just for its own sake but for our own enlightened self interest, because a damaged environment would quite soon begin to hold back economic growth and lower the quality of life.

It IS egalitarian, because it to be truly sustainable as history shows, things only work in the long term if we all make sure that economic and environmental benefits are freely available to the whole society and not just a privileged few.

Sustainability is compatible with all the major faiths and can be supported by all.

So, it is commonly accepted that sustainable development must encompass four broad objectives.

These are; social progress which recognises the needs of everyone, the effective protection of the environment, prudent use of natural resources, and maintenance of high and stable levels of economic growth and employment.

One of the most important areas for society to act sustainably is in how it throws away its waste, its trash and detritus. Nothing else, other than fossil fuel energy over-use causing climate change, and war, has the potential to do so much accumulating damage.

Unsustainable waste management poisons watercourses and underground water, leaves litter around everywhere to maim and kill our wildlife, encourages rats and vermin, pollutes the air with odours and unhealthy aerosols and can render vast areas of land damaged or largely unusable.

What is Sustainable Waste Management

There is no one sustainable waste management solution which yet reigns supreme. There are still conflicting views as to the most practical, environmentally beneficial and effective means of achieving sustainable waste management.

The overall policy aims to achieve sustainable waste management, that have been established in recent years across the whole of the European Union and many other nations are:

* to reduce the amount of waste that society produces;
* to make best use of that that is produced; and
* to choose waste management practices which minimise the risks of immediate and future environmental pollution and harm to human health.

Over the last ten years or so the actions needed for the waste industry and individuals to follow, and which are most sustainable have been defined by the policy makers.

A waste disposal method for making the choice between waste treatment and disposal options which puts landfill disposal at the bottom of the list of possible waste disposal routes, has been provided throughout the EU, for use by everyone. It is known as the waste disposal hierarchy.

Landfill does have a role in this strategy in mopping up the residual waste after all pre-treatment of waste has already removed as much of the waste stream as possible, but it is a continually reducing one, and consensus among waste professionals still remains tenuously established at best.

Sustainable Landfill

Flushing bioreactor landfills have been suggested as the only way to achieve sustainable landfills but very real technical problems exist in developing these, not least obtaining enough fresh clean water for the flushing in the first place.

However, there is a general consensus on the objectives of sustainable landfill, which we list as follows:

- The contents of the landfill must be managed so that outputs are released to the environment in a controlled and acceptable way.
– The residues left in the site should not pose an unacceptable risk to the environment, and the need for aftercare and monitoring should not be passed on to the next generation.
– Future use of groundwater and other resources should not be compromised.

The striking point here though is it could be suggested that slow leakage to the environment can be better than a total containment if slow improvement and stabilisation is achieved without any irreversible harm being caused.

Money and Finances in the 21st Century

What does planetary and human evolution tell us about our financial and economic future?

Just this! Human evolution can not be seen as separate from cosmic evolution. Our Universe is a living organic entity and we, the human race and our ability for survival are an integral part of this infinitely on-going metamorphosis of great power and energy. Knowing how to dance to the cosmic rules of evolution and what blocks us from accessing the flow of spiritual resources that lead us to a flow of the material ones, helps is to navigate through these challenging times with more purpose and ease.

Today’s challenges ask us to take a fresh look at how our beliefs and perceptions affect our choices we make around money. Today’s financial and social economic crisis triggers some of human’s most fundamental fears, especially the fear of survival. At the same time, it is an opportunity for us to look at what blocks us from accessing the flow of spiritual resources that lead us to a flow of the material ones.

Watching the German news and the European Union’s actions to bail-out Greece to prevent it from going bankrupt, I was again reminded of the continuous disclosures of unethical and fraudulent behavior on Wallstreet and the big American and European banks’. Not a day goes by without reports about new catastrophes showing us how unsustainable our way of life has become. Fear-based, outmoded thinking of lack and scarcity is driving big corporations’ and governments’ re-actions to the various crises. They are desperately trying to fix the symptoms by pumping non-existent money into economically and environmentally unsustainable systems and structures. I cannot help but draw a comparison between a cancer that eats away at the body and this dysfunctional, unsustainable and irresponsible behavior displayed globally in all areas of life.

Because we are all exposed to this great transformative energy, good questions to ask around money and finances are:

  • What is my financial situation telling me about who I am?
  • What are other aspects in my life telling me about how I deal with money?
  • Because money itself has no intrinsic value and is only a symbol for the exchange of energy:
    • how do I invest my energy?
    • Do I invest my energy in keeping up with the Johnsons, trying to avoid loss or never have enough of it?

Despite these futile endeavors of trying to fix problems at the level of the symptoms, a new human being, a new world, a new economy and new monetary system is emerging like a Phoenix rising from the ashes. While all this chaos is going on, a new world based on love rather than fear and lack is emerging. And, we are its co-creators. We are, each and every one of us, part of this greatest of human transformations ever played out on earth.

It’s Easy to Get Cycling Accident Compensation

When an accident occurs, the threat to life and the safety of all the parties concerned is the number one priority of everyone involved. Cycling accident compensation is the last thing on your mind. It is important to check on the health of of the victims and to seek medical attention even if there are no apparent injuries.

It may seem silly to go to the hospital if there are no scrapes or cuts, no bumps, pain, or swelling. It is a precautionary measure and one that sometimes has lifelong consequences. It is better for everyone if you visit the hospital and confirm your suspicions that indeed nothing is wrong and you are perfectly fine, than to discover days after that you are in pain and something is seriously wrong.

Every injury is different and while some injuries are easily detected and are very obvious as soon as they occur all injuries are not that way. Some will only reveal themselves after some time has passed.There are some that can only be detected with specialized medical equipment. Early detection and diagnosis can make a difference in some cases and can even be the difference between life and death. That is just one reason why it is important to see a doctor after an accident.

The other reason is to establish cause and effect. If you are involved in an accident, you may receive jolting, a forcible blow, or a fall of some kind. If there is no cut, scrape, bruise, or any physical indication you may be hurt, you go on about your normal routine. Several days later you may wake up sore and stiff, unable to move, or you may experience swelling in some area of the body, dizziness, nausea or even vomiting.

It may be obvious to you that this must be as a result of the accident and the trauma you suffered. Unfortunately, it may not be as obvious to anyone else that the two incidents are linked somehow and that the source of your mysterious maladies must be the accident. If you did not visit the doctor and if you made no report this would be the first mention of the incident to any authority.

It is easy to see that this can be a tricky situation. You wish you could go back in time and correct your lapse in judgement. All hope is still not lost. This can easily be avoided, if regardless of the circumstances surrounding the bike accident and regardless of how you feel or look, you think first. The wisest course of action is to report the accident to the relevant authorities and visit the hospital.

The simple act of thinking ahead and making wise choices can make it easy to get the cycling accident compensation you will need and deserve if you are ever involved in a bicycle accident. If you have been in a bike crash visit Carry on Cycling to speak with a solicitor.

Understanding Economic and Political Systems Across Borders

Your business investment is affected by the type of political system in the country you wish to invest or explore. Before you decide in which country to do business with, you first need to examine the type of economic and political system it operates in. The three major political systems are (1) Capitalism, (2) Communism, and (3) Socialism. Work operations and habits are affected by each system, and your investment will also be affected in several ways that you may or may not like. Therefore, to be sure that you are going to do business in a potential country with acceptable environment without regret, you need to arm yourself with information to guide you through your investment period.


Capitalism is an economic system that leads to creation of wealth in most of the world. Most of the factors of production [land, labor, capital, entrepreneurship, and knowledge] are privately owned and used as pleased to produce goods and services. In a free market, what to produce and the quantity to produce is dictated by the market. In this market, buyers and sellers negotiate prices for goods and services. In capitalistic countries, consumers directly or indirectly inform producers on; what they want, how many they want, in what form they want it, how they are going to take possession of it, and so on. In such countries, while business owners make decisions on what to produce, how much to charge for products, how much to pay workers, where to produce goods and services, government often interjects to set the minimum wage, and also set standard for environmental safety reasons. Capitalism is what promotes the wealth of developed countries and responsible for their economic stability.


Communism is the political system in which the government owns almost 100% of the factors of production, makes all economic decisions, and also encroaches in the life of its citizens. In this type of system, you are restricted on where you should live, when you should travel, whether to change jobs, and what religion to practice. You can now see how far your investment can go in such a system with no freedom. Majority of the time governments do not know what to produce, or how much to produce because the prices are not reflective of demand and supply. Most countries under this system face starvation due to economic depression, and few prefer to build their military instead of creating wealth.


Socialism is an economic system with the premise that most businesses should be under the ownership of the government and that the profits should be distributed evenly among the citizens. Smaller businesses are owned by entrepreneurs, and those business owners are taxed heavily in order to pay for social programs. This system believes in social equality, and that the government should be an agent to distribute the wealth evenly to its citizens. It also believes that wealthier people should pay more through taxation, and that the tax revenue should be redistributed to the poorer people in form of social programs. Some of those social programs are free health care, free education, free food, free child care, and so on. Workers in this system have many employee benefits, receive sick leave, work fewer hours per week, and take longer vacations. There is no motivation to come to work early, work hard, or stay late. A major setback is that most professionals in socialist countries are migrating to capitalistic countries due to high taxation and other non-incentive issues.


Understanding countries and their respective economic and political system will help you to put your investment in the right place where it will grow and prosper for the better. Also, focusing on your business goals, and deciding on which countries you are comfortable with, will guide you into accepting a suitable economic system. In all, it all depends on how hard you want to work in order to make the profits you desire, or how lazy you want to be to receive government social programs.

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