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Market Interaction

Introducing the Market Interaction Campaign

Aim

The overall aim of the SESAC Market Interaction Campaign is to determine how local / regional / European market interaction relevant to innovative sustainable solutions for the built environment can be improved, to support more extensive roll-out of sustainable energy solutions in communities across Europe. These issues will be studied in the three SESAC cities: Delft, Grenoble and Växjö, with lessons learned shared within the project consortium of Sustainable Energy Systems in Advanced Communities (SESAC), as well as the CONCERTO initiative and other relevant actions.

An underlying approach is to address improved cooperation between local governments (LGs) as regulatory authorities and as end-users of sustainable energy solutions, with the business sector that provides products and services in this field, including utilities and the banking sector (green financing). Another element is to consider public opinion in the three SESAC cities regarding sustainable energy projects implemented, to identify issues that could improve informed decision-making and a faster tempo of implementation.

Issues addressed

 Provision of sustainable energy: electricity, heating and cooling (building integrated and district concepts).
 Sustainable building materials to reduce energy demand (e.g. insulation, glazing, roofing and wall material).
 Sustainable energy measures and technologies to improve energy efficiency (e.g. renewable energy technologies, energy monitoring technologies).
 Energy linked to building infrastructure: water and waste management (e.g. capturing air, water and/or waste for energy).

Why should this be studied? And why focus on LGs, businesses and the public?

There is a need to develop a “closed loop” between regulatory authorities (local governments in this case), the industry (also producers that act as suppliers) and the public to ease implementation, in particular considering the urgency to respond to climate change and address energy security (energy sufficiency, affordability, stability). Each target group addressed has a specific role to play in this case:
 LGs have specific policies and approaches where sustainability requirements are increasingly being considered for formal inclusion in provision of services and products / materials (e.g. lifecycle assessment in tender requirements). Their extensive need for products, materials and services, as well as their working methods, approaches and priorities can influence and be influenced to guide market demand towards the inclusion of sustainability criteria for energy requirements.
 Companies need to be aware of these aspects when considering the supply of services and products to LGs, i.e. identify calls for tender and be in a position to respond to specific tender requirements. They need to provide adequate information, potentially also on life cycle assessment and CO2 reduction potential – not yet a standardised approach, and no centralised information solution available to serve potential clients.
 The public needs to be properly informed so that they can take informed decisions when considering their energy use, when planning renovations or buying a new home or office building. The availability and choices for green electricity / heating / cooling options are further issues that are increasingly relevant and important for end-users.

Downloads:
 Aim of the Market Interaction Campaign; PDF
 Agenda of the 1st Market Interaction Roundtable; PDF